Artist Amber Vittoria’s passage into the world of non-fungible tokens has helped her become “completely abstract”. You think of ribbons of color or shapes scattered across the page.
Because matter: The NFT boom of 2021 has fueled creatives. As coin prices took off, a market opened up where such coins could be spent. A decline in coin values threatens what Vittoria calls “the renaissance of digital art” – even the name of the panel she led at New York’s NFT.
Quickly recover: The future Los Angeles-based artist began selling her work as a non-fungible token, or NFT, in March 2021. She can now support herself from it.
- Earlier this week his collaboration with Los Angeles streetwear brand The Hundreds produced T-shirts with a Victorian version of the words “JPEG Collector” and the Adam bomb logo. (Their downtown pop-up shop is already sold out, according to Vittoria.)
Of his journey in NFT, Vittoria tells Axios: “It was very surprising. I went from struggling to find work as a freelancer to prioritizing art.”
- “I try to remind myself: in times of uncertainty we humans forget how resilient we are,” she said, acknowledging that people may be less willing to spend on NFT in the midst of a crypto crisis.
- “I don’t even remember the bull run,” he added.
Vittoria’s first NFT it was a CryptoPunk she bought with her husband in 2021 using money to buy a car.
- “The prices were stupid. We don’t have the car yet, but we have the CryptoPunk!” he said with a laugh.
- Before selling her first collection on OpenSea, a set of 25 NFTs that meditate and deconstruct the female form, she thought about designing for an NFT store. But I found out they were only hiring artists who draw cats.
Flashback: Vittoria’s inaugural NFTs sold out, but she took a break months later and “hid” on the Internet, because “it didn’t feel right to continue”.
- That collection included physical works, which he would try to send to his collectors, only to find it was a bit of a cryptocurrency. false step to ask for a home address.
- “The barrier I ran into – physical pieces – I wanted to sell. They were like ‘no, I’m anonymous,'” he said. “There is a learning curve.”
Progress: Vittoria went fully digital later, like her painted works, but she created digital.
- He sells numbered editions of his work in batches or batches.
- Other NFT artists might focus solely on what’s called 1-of-1, or limited edition pieces that hint at rarity because the odds of owning one are tiny.
How does it work: People can purchase Vittoria’s art on OpenSea with eth.
- Her alphabet collection comes with freebies. Anyone who collects a set of five letter prints can send a message to Vittoria directly on her Discord channel.
- He also combines these letters to make a separate NFT word and gives it to the collector, for free.
What’s next: Her next drop of 999 collages arrives on July 15th.
- A mini documentary from the ONE37PM media outlet on his journey to the Web3 will premiere on June 28th.
Warns newcomers to use social media to sell, which can attract super fans and haters.
- “It’s really nice to meet so many of my collectors, especially this week at NFT in New York,” said Vittoria, as the native New Yorker said, shivering at the thought of being in Times Square.
- “The biggest difference [engagement] is the difference between Web2 and Web3. Before it was like broadcasting, “hello fam I hope you like it”. Twitter wants to chat with people who have become friends and have an interest in art in general, “she said.
- There are a lot of less expansive reactions: “I was like ‘here are my NFTs!’ And people were saying “you are a horrible person.” There are a lot of interesting opinions on how NFTs are scams and Ponzi schemes, ”she said.
Bottom line: “It changed your life,” he said.