Multidisciplinary artist Daniel Arsham, known for his bizarre reconstructions of pop culture ephemerals such as the original Nintendo Game Boy or the Ferrari of Ferris Bueller’s day offnow she has her own fashion brand.
On Wednesday, Objects IV Life launched at Kith Paris and online with a range of unisex workwear that reflects her personal style. The brand was created in collaboration with London-based accelerator Tomorrow, and as you browse through Chapter 1 you’ll find functional jackets, garment-dyed jeans, waffle-woven t-shirts and moleskin hoodies. There’s also a utilitarian-style boot you can buy from the brand, as well as a canvas bag and logo keychain that will develop a patina over time.
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Courtesy of Objects IV Vita
In talks with Fashion businesshe refers to the line as “things I’d wear in the studio” and “I designed them for myself”.
While all items have a high-end feel, cotton-based items are made from deadstock or organic fabrics, polyester pieces are made from recycled materials, and natural latex is used in place of a synthetic alternative. The brand has also implemented bio-based fabrics such as modal and EcoVero viscose in its first ever version.
Even more unique, one percent of any item purchased by the brand will be donated to The Cooper Union. Arsham is a former student of the New York City-based art and science institute and a former recipient of his Gelman Trust Fellowship. He is now dedicated to restoring the institution’s original mission of making tuition free for all students by 2029.
Courtesy of Objects IV Vita
All of this came after the 41-year-old artist was introduced to Tomorrow’s CEO Stefano Martinetto by Samuel Ross of A-Cold-Wall (whose company is also invested by Tomorrow). The CEO was reportedly seeking “new perspectives to grow his portfolio and saw an opportunity to leverage Arsham’s vision.” In late 2019, the duo began building a small team for the project. And although Arsham has never designed his collection before, it has spawned popular collaborations with top brands like Dior, Tiffany’s, Rimowa, Adidas and more recently.
“The opportunity is huge,” said Martinetto Fashion business. “The audience is really large, from serious collectors to children.”
Prices for the Objects IV Life unisex collection range from $ 60 to $ 950. It is now available exclusively on Kith Paris and the brand’s website.
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