The “Capture the Moment” campaign commissions seven Pancanese artists to transform CF malls across the country to bring a renewed sense of hope and welfare to local communities
TORONTO, June 20, 2022 / CNW / – To bring light and color into the summer season and inspire Canadians to engage with their community spaces, Cadillac Fairview (CF) is launching Capture the Moment, a new public art campaign in collaboration with seven illustrators, muralists and other Pancanese artists as part of the project summer initiatives. Featured at seven CF properties across three provinces, Canadians will find bright, elaborate and eye-catching murals featuring mirrors and other reflective surfaces to encourage positive self-reflection. Further promote the importance of self-love and positivity and align with it philanthropic approachCF will make a donation to seven local community groups that support mental health and well-being.
“In Cadillac Fairviewwe understand the power of art in bringing places to life and its ability to create a sense of inspiration and wonder, “he said Andrea NichelSenior Director of Experience and Engagement, Cadillac Fairview. “With the help of seven talented artists, we have transformed our shopping mall areas into vibrant, engaging and meaningful works of art. This must-see work is an important call to action to be present in the moment and we are thrilled. that Canadians participate in the experience and their personal moments of self-reflection “.
The diverse group of artists were encouraged to create bold and colorful murals with mirrors and other reflective surfaces that highlight words of self-love, positivity and well-being. The captivating creations have been designed to elicit moments of well-being, inspiring Canadians to reflect on the beauty of life and rediscover the positive social connections many have lost over the past couple of years.
The shopping malls, cities and local CF artists involved in Capture the Moment include:
CF Fairview Pointe Claire (Montreal) – Francorama
Franco Égalité is an illustrator and artist in Montreal whose vibrant and fiery characters are inspired by the style of Cubism and the aesthetic concept of the Japanese Ma. The mural design by Égalité features clock-shaped mirrors and a poem that invites the viewer to stop and see themselves while contemplating the present moment.
CF Fairview Park (Kitchen) – Stefania Boutari
Stefania Boutari is an artist based in Kitchener-Waterloo whose background in architectural design influenced a geometric approach to his bold and playful mural work. Boutari’s design is inspired by the idea of creating a joyful “play landscape” and gives viewers the sensation of floating in an imaginary world in the clouds.
CF Stores in Don Mills (Toronto) – Jacquie Comrie
Jacquie Comrie it’s a Torontomultidisciplinary artist whose work uses color to address social impact, mental health and human emotions. With this mural, Comrie hopes to remind the Toronto community about the importance of awareness and the need to stop and take a breath.
CF Masonville (London) – Urban Iskwew
Hawlii Pichette of Urban Iskwew is a mixed-blood urban artist and illustrator of Mushkego Cree (Treatise 9), whose work reflects the interconnectedness of the natural world. Pichette’s mural reminds us that we and our communities can blossom like flowers if we nourish our spirits and give ourselves the space to live authentically.
CF Rideau Center (Ottawa) – Emilia Darlington
Emilia Darlington it’s a Ottawabasic muralist, painter and illustrator whose art expresses and inspires connections with nature through sharp lines and vibrant colors. Through a series of French and English descriptors, Darlington’s captivating mural encourages viewers to consider the small details in the hustle and bustle of a crowded community space.
CF Richmond Center (Vancouver) – Ripple and rise
Nicole Larsenaka Ripple and Rise, is a Vancouverillustrator known for the joyful and uplifting energy she brings to her artwork, with a focus on community and well-being. To inspire a sense of oneness and positivity, Larsen’s mural features depictions of flowers with faces looking at each other and colorful silhouettes of a family.
CF Market Shopping Center (Calgary) – Nasarimba
Michele Miller And Rachel Ziriadaknown as Nasarimba (meaning “playful mischief”), I am a Calgaryduo specializing in elaborate street murals. The duo’s mural incorporates an inspirational text on each mirror with references to self-love and the beauty found in nature and within us.
CF has collaborated with MASSIVart, a company that creates creative places, consultancy and production of public art, to commission artists to curate unique installations at each CF location. Canadians can join the conversation this summer by sharing photos and images from each center with their own self-reflection messages using the #CaptureTheMoment hashtag. To learn more about CF’s experiences and seasonal offers, visit https://shops.cadillacfairview.com/.
Of Cadillac Fairview
Cadillac Fairview (CF) is a globally focused owner, operator, investor and developer of world-class real estate across retail, office, residential, industrial and mixed-use asset classes. Wholly owned by the Ontario Teachers’ Pension Plan, CF over manages 35 billion dollars of activity in the Americas and in United Kingdomwith further expansion planned in Europe And Asia.
Internationally, CF invests in communities with like-minded partners, including Stanhope in the UK, Lincoln Property Company in the US and Multiplan in Brazil. The company’s Canadian portfolio includes 68 landmark facilities, including the Toronto-Dominion Center, CF Toronto Eaton Center, Tour Deloitte, CF Carrefour Laval, CF Chinook Center and CF Pacific Center.
Continually striving to make a positive impact in the communities in which it operates by promoting social connection, growth and a sustainable future, CF’s purpose is to transform communities for a vibrant tomorrow. Learn more at www.cadillacfairview.com and follow CF on LinkedIn.
SOURCE Cadillac Fairview Corporation Limited
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