CHARLOTTE, NC (Axios) – Charlotte FC recently began sending out season tickets. [renewal] Characters and prices are average [of] 4% compared to their inaugural season.
Jeremy Michael, Season Ticket Holder, He tweeted The price of their premium, front-row seats rose by 29%.
- “Is this some way to treat your inaugural season ticket holders? Who was there from Day Zero. Who are your ambassadors for the team? Spreading the gospel that Charlotte FC. Michael tweeted. “We are the sources.”
Why it matters: The club’s season ticket prices are among the highest in the sport, and they entered Major League Soccer earlier this year with the league’s highest season ticket prices.
By numbers: There are less than 200 front row, non-club level sideline seats. These positions rose between 29-33%. In addition, 45% of non-club level divisions saw a decrease in costs per Charlotte FC for next season.
Current season ticket holders of the club who choose to renew will receive founder member pricing, also known as preferred pricing, meaning existing ticket holders are grandfathered in at a lower rate than those looking to purchase a season ticket for the 2023 season.
» Related story: Charlotte FC announces plans for new headquarters, training facility to open in 2023
Zoom out: Atlanta’s 2023 pricing also includes founding member pricing. For example, a general admission season ticket for a founding member supporter section costs $460 compared to a new member’s $530 season ticket, both of which are down $8 and $28 from 2022.
- However, prices for both clubs rose in some categories and fell in others.
- By comparison, season tickets for Charlotte’s supporters section increased by $2 per game per seat. Over 18 games, that’s an additional $36 for the season and a 7% increase for the division. The new average price for the division will be $29 per game, compared to this season’s $27 average.
- Note: Expect to see Charlotte’s single-game ticket prices for the 2023 season after the regular season schedule is released. Season tickets are still only for the lower bowl.
Between the lines: Season tickets provide perks such as access to the league’s new streaming service via Apple TV and season ticket holder events. Plus fans are guaranteed an 18th match, the inaugural league cup between MLS and Mexico’s Liga MX, set to kick off next summer.
Big picture: Charlotte FC’s front office had an ambitious attendance goal of averaging more than 30,000 fans per game. They have achieved it, with just one home match drawing less than 30,000. His attendance is among the best in the league.
- The team promised to provide affordable tickets, and they have offered limited $15 tickets per game, which they will continue to do in 2023.
- Note: These tickets are available two weeks prior to the game and must be purchased at the box office at Bank of America Stadium.
The following line: Prices are going up, and it’s not just in Charlotte.
What happens with individual seat permits? You can keep it and renew your season ticket.
- Coming soon is a market where you can resell your PSL through the club, similar to what the Panthers offer. You cannot sell your PSL unless you pay it in full.
- You can make a private transfer until your PSL is paid in full. It still requires paperwork with the club, but it’s not as public as the marketplace. For example, you can give your PSL to a friend or family member.
Note: Charlotte FC became the first MLS club to establish PSLs, helping the Panthers build Bank of America Stadium. Funds generated from the PSLs helped fund $50 million in stadium renovations ahead of Charlotte FC’s inaugural season. They are one-time fees, not annual fees.
- The PSLs were meant to provide fans with a “sense of ownership”, the club’s former chairman Nick Kelly told me.
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