While Walt Disney World may be called “the most magical place on Earth,” that title literally comes at a price. Everyone knows that Disney parks and resorts can be quite expensive, especially depending on the time of year you visit. Recently, Disney once again increased its ticket prices for multi-day tickets.
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Due to COVID-19 and other factors, the guest experience at Disney has been a little different in recent months. The big change is the price increase at all Disney parks, resorts, hotels and restaurants around the world. From Disneyland in Anaheim, California to Tokyo Disney, guests expect their Disney vacations to cost a little more than they did pre-Covid.
Things are very exciting at the Disney parks, but since the start of the COVID-19 pandemic, some guests have expressed their concern that the parks are becoming too expensive. Quite simply, some guests say that visiting the parks and resorts is “priced out.”
Another big point of contention about prices at Disney parks is the Disney Genie. Disney Genie+ and Lightning Lane launched last year to much criticism and frustration, with many guests confused by the service. These paid services allow guests to skip lines for a price and go through the Lightning Lane instead of a standby queue, i.e. Theoretically fast Despite constant complaints about increased prices, many theme park experts say they don’t expect changes anytime soon. Below is an excerpt from a story Tampa Bay Times:
“Get used to it,” said theme park expert Dennis Spiegel, president of Cincinnati-based International Theme Park Services. “Our industry is moving towards higher rates. Magic Mountain is doing just that. Six Flags and others are experimenting with it in California. In three or four years, you’ll see that every park has an additional fee to get ahead of the line.
Recently, TikTok blew up online, which showed a price hike at Walt Disney World. The graph shows the various price increases and differences between Walt Disney World tickets and other goods such as wages, rent, and gasoline:
Walt Disney World ticket prices have increased since 1971
Walt Disney World ticket price increases since 1971 #disney #disneyworld #inflation #datatok
♬ Disney Style Fanfare Style BGM – Harifaki
As you can see in the graph, Disney World ticket prices have increased more than 3,000% over a 50-year period compared to rent, wages, and gasoline prices.
While this may come as no surprise to some, it’s a monstrous film and really highlights the current state of the Disney Parks experience, at least at Walt Disney World.
Regardless, Disney posted record profits and numbers, with the latest earnings reports revealing impressive numbers for the company. According to the report, the company brought in more than $7 billion in revenue in the first quarter of 2022, an impressive feat regardless of the ongoing COVID-19 pandemic. Despite the price hike, guests continue to flock to the Disney parks by the thousands each day.
In Q4 of fiscal 2021, Disney reported a 38% profit increase in its direct-to-consumer business. Disney Parks, Experiences and Products revenue for the quarter increased to $5.5 billion compared to $2.7 billion in the prior-year quarter. The growth was due to an increase in guests visiting the parks and an increase in average “per capita ticket revenue,” meaning the company made more money from one ticket than it had previously.
The report attributed benefits to guests from Disney upgrading to Genie+ and using separate Lightning Lanes at the parks. We found that 50% of guests are choosing to upgrade to the paid Genie+ service.
Have you noticed all the price hikes at Walt Disney World?