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How to get started with video marketing

Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains largely underutilized.

According to NAR Research Group’s 2021 Technology Survey, 37% of participants claim to use video in their marketing, while 27% admit they don’t. Another 35% said they are not currently using video for marketing but plan to do so soon.

For agents still putting off video marketing, it’s not too late to start learning to create high-quality video content for every property you list and sell it yourself.

Four Benefits of Using Video Marketing

  1. The facts are self-evident. Consumers are more interested in videos than other media such as text and photographs. You’ll generate leads, beat out competitors, and showcase your properties and services in an eye-catching way.
  2. One of the most important aspects of real estate is trust. Helping clients buy or sell a home wins their trust and demonstrates your integrity. Video can be used not only to showcase an agent’s skills or assets, but also to build trust – thus building better relationships with potential clients.
  3. Time is money. And with your initial investment of time to create your marketing videos, it pays off, as you can use them over and over again to promote your business, saving you time in the long run.
  4. Google and other search engines love videos, and with fresh content, your website will rank higher and higher as you go.

It’s starting

Various tools are available to create videos. If you are a beginner, I find WeVideo works best. It’s easy, fast and flexible. You don’t need prior experience or sophisticated equipment to create amazing videos with WeVideo.

Benefits of WeVideo

The free online video editing application combines the ease of use of a simple editor with the functionality of professional editing software. You can quickly upload videos and start editing them in Storyboard thanks to its jumpstart feature.

It has an easy-to-use interface and dashboard that allows access to all features with a single click or via drag and drop.

With a paid subscription, you have over 1 million videos, stock images and audio clips at your disposal. You can also integrate a wide range of media resources into your project.

It gives you the ability to work on high-resolution videos up to 4K Ultra HD, allowing you to provide your audience with an unforgettable experience. And, since these high-end videos take up a lot of space, the software includes cloud storage where you can keep all your data, including ongoing projects.

WeVideo syncs all your work across multiple devices, ensuring everything stays in sync even if you’re working on a project across multiple devices.

Create videos on any device, including Chromebooks, Macs, Windows machines, and smartphones. Additionally, WeVideo mobile apps for Android and iOS smartphones allow you to edit videos on the go.

After you’re done editing, you can share your work with the rest of the world directly from the app on social media platforms like Facebook and YouTube.

Disadvantages of WeVideo

WeVideo offers practically everything you need for editing. However, it lacks some advanced features that professional video editors often use. For example, picture-in-picture, multicam editing, support for 3D and 360-degree videos, LUTs and other features are absent.

More advanced options

WeVideo is great for beginners, but if you need something more advanced, there are several available, although you’ll need some prior experience to navigate some of them. Here are some of the best:

Adobe Premiere Pro CC
Hitfilm Express
Final Cut Pro X
Corel VideoStudio Ultimate

The bottom line

Our real estate industry is one of the few sectors with significant video potential. As a real estate agent, you’ll find that video offers a level of value that images and text simply cannot match. So, start using videos today and take your business to a new level.

Annie Evasco is an experienced realtor and longtime techie in the Chicago area. Visit her at

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