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Social media is important for digital coaches to establish a strong presence online and attract the right quality leads, especially if you run webinars as part of your digital coaching. Due to features like comments, likes, shares, reposts and savings of people following your account, social media by its very nature increases your audience’s awareness of your courses.
Before you become active on social media, you need to be very clear about what you are selling and what the major magnet is going to be. If your lead magnet isn’t clear and you don’t know what you’re selling, you’re wasting your time. Your audience is looking at your social media for answers to their questions.
Related: How To Use Social Media To Get Clients For Your Coaching Business
Here are some tips to help you increase your social media presence and make it more valuable to your customers:
Don’t post all your content on yourself and your course: Use your various social media channels to deliver valuable content. This will interest the audience in your courses.
Create a Facebook or Telegram group to stay in touch with your expectations: This is a free and easy way to build a community, because almost everyone uses it.
Work on a comprehensive, integrated digital marketing strategy: Organic traffic is going to help people learn more about you as a digital trainer, but you need to have a combination of organic and paid traffic to make it work. Paid traffic is the fastest way to attract your ideal customers. You need money to earn money. Depending on your budget, use paid ads when you want quick results.
Use a combination of long-form and short-form content based on the platform: I want to spend 80% of my time developing short-form content for platforms like podcasts and YouTube, and 20% for short-form content on Facebook, Instagram, Twitter and TikTok. Pinterest, Snapchat and Clubhouse are popular with young adults. For professionals working on LinkedIn and finding new opportunities.
Your content should change in tone and fit across the platform across these platforms. Naturally, the content you post on LinkedIn should be formal and professional, but your Instagram is informal and entertaining. You may want to have the same message across all channels, but you need to change the style and tone.
You have eight seconds to get someone’s attention. The primary goal of short-form content is to get people to your long-form content with engaging references, images, carousels and reels. Using relevant hashtags can generate interest by linking back to a podcast or video. This is when critical pre-framing happens and you can add links to your digital course.
Get your audience insight through your YouTube Live and Tutorial videos: Listen to the feedback in your videos and get an insight into their problems and needs. This has shaped my entire delivery style to help them get to their target more quickly.
Focus on evergreen techniques: As a digital trainer, it is wise to focus on evergreen techniques and principles. Personally, I’m happy when people still see value in the videos I created three years ago.
In fact, 80% of my YouTube videos are tutorials, 15% revolve around techniques, and 5% of tools are still useful five years later. Constantly sharing informative content will ensure that you are an expert at your site. When people look to you for in-depth teaching, you do not perceive yourself as a salesman selling your products.
Always test and make improvements through data-driven results: Google Analytics is a great tool to get this kind of information. Once you analyze it, you will know what is working and what needs to be revised. Monitor and track your analytics to understand which posts get the best response. This will help you tweak your media options.
Keep track of your competition: Another great benefit of using social media is that it shows what your competition is up to. During this time, as part of the audience, you will know the courses or classes they are bringing out. You should be able to judge what is and isn’t working for your competition, and use that knowledge to make better choices for yourself.
Related: 4 Steps To Build A Successful Coaching Business
The ultimate advice is to make sure the content you share on social media is well researched, so your information is personally tested and not misleading. Frauds and manipulative practices have made social media users suspicious. As a trainer, I would advise you to use social media responsibly, which will create content that awakens people to the reality of life. When you use social media constructively by focusing your energy on teaching others how to balance their lives, you build lasting relationships.