According to a new report by analyst Ming-Chi Kuo, the iPhone 14 will be more expensive than its predecessor. If he is to be believed, both the iPhone 14 Pro and iPhone 14 Pro Max are more expensive than their predecessors.
But the addition of the new iPhone 14 Max this year means there are some important details to keep in mind.
Effect of iPhone 14 price hike
You can’t blame Apple for raising prices, at least on the iPhone 14 Pro and iPhone 14 Pro Max; Little has changed since the $999/$1099 pricing structure was set with the iPhone 11 Pro and iPhone 11 Pro Max. Inflation and supply shortages have pushed unit prices higher than ever, and of course there’s the whole epidemic thing.
Those economic headwinds aren’t just affecting Apple. Consumers are paying more for everything they buy. As a result, they are tightening their discretionary spending.
Apple says the iPhone is an essential product for many people. It’s a purchase, if you have to do it, you do it. Consumers cut costs in other areas before going without a smartphone. As Apple’s Q3 earnings results show, iPhone sales remain strong despite economic concerns.
But this may not happen when the new iPhone is announced and will be more expensive than its predecessor.
iPhone users considering an upgrade this year may delay or scrap their plans. People switching from Android to iPhone can opt for a lower-end iPhone or stick with an Android phone altogether. First-time smartphone buyers can opt for an Android device or a lower-end iPhone.
Will the iPhone 14 Max steal the show?
But there’s one major caveat to all of this: The iPhone 14 Pro and iPhone 14 Pro Max may be more expensive, but two other iPhone 14 models are also set to launch next month.
The iPhone 14 is similar to the iPhone 13 in every aspect. It will be hard to convince Apple to upgrade most iPhone 13 and maybe iPhone 12. The real star of this year’s show? The highly anticipated iPhone 14 Max.
This marks the first time Apple has sold a 6.7-inch iPhone that doesn’t carry the “Pro” branding, and I think it’s going to sell incredibly well.
For the past few years, if you wanted a bigger iPhone screen, you had to splurge for Apple’s most expensive “iPhone Pro Max” model. This means you’re not only paying for a bigger screen, but also more advanced display technology, upgraded camera hardware and a more premium design.
The iPhone 14 Max changes that: you can get a 6.7-inch iPhone for less than $1,100 and without all the baggage of a “Pro Max.” It is lighter than the iPhone 14 Pro Max due to the use of aluminum rather than stainless steel. The camera bump is not that big. Again, it will be less than $1,100.
The iPhone 14 Max makes the 6.7-inch form factor more affordable, and it arguably beats the iPhone 14 Pro price hike.
But it’s not all bad news for iPhone 14 Pro buyers.
The good news for buyers looking for true “pro” features?
Raising the price of the iPhone 14 Pro also allows Apple to add more true “Pro” features. Apple reportedly has some major camera upgrades this year, with a new design, an A16 chip inside, and support for 8K video recording.
As with the release of the iPhone X, that means buyers looking for a “new” design will have to spend more. The iPhone 14 Pro ditches the notch in favor of a new pill + hole punch design, while the iPhone 14 retains the notch for another year.
If Kuo is right and the iPhone 14 Pro and iPhone 14 Pro Max are more expensive (which I doubt), that will sting those buyers. It stings that the most affordable iPhone 14 is $100 more expensive this year because the ‘mini’ is going away.
The good news is that the iPhone 14 Max will also be an option this year. This may be why the iPhone 14 Mini isn’t a thing, but Apple knows iPhone buyers and wants them better than anyone.
Apple may increase the storage capacity of the iPhone 14 Pro and iPhone 14 Pro Max to help justify the price hike. Currently, the iPhone 13 Pro starts with 128GB of storage, but there are whispers that the iPhone 14 Pro could start with 256GB.
So if Kuo’s prediction comes true and the iPhone 14 Pro is more expensive:
- This is a poorly-timed price hike given macroeconomic concerns. But…
- This only affects “Pro” buyers. And…
- Non-Pro buyers will opt for the new iPhone 14 Max. Finally…
- The combination of iPhone 14 Max and more expensive “Pro” models will increase the average selling price and please investors.
My guess about the price:
- iPhone 14 – $799
- iPhone 14 Max: $899
- iPhone 14 Pro: $1099
- iPhone 14 Pro Max: $1199
What do you think about these rumours? Would you pay a premium for the iPhone 14 Pro and iPhone 14 Pro Max? Let us know below in the comments.
FTC: We use auto affiliate links to generate revenue. More.
For more Apple news check out 9to5Mac on YouTube: