Inviting children to participate in construction products and content is not only fun for them but also good for business, according to an extensive new report from the Coalition of Kid-Centric Stakeholders.
Sesame Workshop and The LEGO Group, along with SuperAwesome and KidsKnowBest, include “Children: Enabling Meaningful Child Participation in Companies in the Digital Age. “ In its 58 pages, report Describes best practices for engaging children and How to work more thoughtfully with them breaks down how product launches can be optimized.
Children’s participation in the making of toys and exhibitions is nothing new – that’s why in-game testing and test shows. But the value of having children can help create a product from the ground up.
The report encourages kiddos to find different groups with children to consult on the topic, what they can (and cannot influence) in products, and credit the children for their work (or tell them what suggestions have been rejected and why). Companies should work with children right from the start of content development.
Now that digital experiences like games and apps have become a necessity for every brand’s franchise project, Sesame Workshop writes that collecting user experience data from children is more important than ever. To see if it’s new Sesame Street Alphabet Kitchen The app effectively taught literacy skills and was fun for preschoolers, a nonprofit company where children placed small toy tones on their device screens. When looking at how children interact with products, the team showed them how to improve word cues and set some useful limits (for example, asking children to put only one letter on the screen at a time).
When experimenting with new technology such as voice recognition, consultation with children is essential to understanding how they play with it. Before launching it Give me a hint With the voice recognition game (which is now under prototype), Sesame has tested the game with researchers and children. In a game that challenges children to guess the name of an animal based on clues, researchers have found that, for example, children use words like “kitty”, “kitty-cat” and “kitten”. And so Sesame realized that it had to build its product so that a range of responses would be identified.
For toys and content, the LEGO group has created a four-step process for engaging children in its product and content development: viewing, validation, ongoing communication and enhancement. The Danish brick maker’s strategy focuses first on looking at how children play with a subject or product, instead of assuming they play in some expected way. It then invites children to co-design and test new products — in one instance, it showed to LEGO that younger children were struggling to use QR codes in packaging. The next step is to check in with the children through frequent test panels and discussions. And finally, LEGO shares children’s thoughts and feelings on things that are important to them, such as climate and climate change.
For children, consulting on projects means that they can express their concerns about products and share their needs, but companies can produce better content and increase the brand’s reputation and trust with children, according to the report.