The 2023 Ford F-150 Lightning, an all-electric pickup truck with a mile-long waiting list, will open its order banks Thursday to customers who have placed a $100 reservation and want to proceed with placing an official order.
Lightning prices range from $6,000 to $8,500, depending on material costs and other factors. If the reservation holders want to withdraw, they can. Ford said that sometimes people can’t wait for the time to build, which is ramping up production.
The waiting list is the longest of any preschool in Manhattan.
John Lawler, Ford’s chief financial officer, warned last month during second-quarter earnings calls that vehicle costs would rise. Now it is happening.
For the first time since revealing the truck in May 2021, Ford confirmed Tuesday that sticker prices are rising from $6,000 to $8,500.
This is the latest price list, not including $1,795 destination and delivery charges:
- Ford Pro, $39,974 to $46,974 (up $7,000)
- XLT $52,974 to $59,474 ($6,500)
- XLT High $62,474 to $68,474 ($6,000)
- XLT High / Extended range from $72,474 to $80,974 ($8,500).
- Lariat from $67,474 to $74,474 ($7,000)
- The Lariat extended range from $77,474 to $85,974 ($8,500).
- Platinum $90,874 to $96,874 ($6,000)
So far, Ford told the Detroit Free Press, the most popular lightning-seller is the Lariat Extended Range, which is available in black, anti-matter blue or carbonized gray. All these colors will continue in 2023.
New colors for the pickups, which will be built starting this fall, will be Avalanche Gray and Azure Gray Metallic Tri-Coat, replacing Atlas Blue, Ice Blue Silver and Smoked Quartz Metallic.
Automakers globally are adjusting sales prices to absorb additional production costs.
The Ford F-150 is a cornerstone of the 119-year-old company, and this battery-powered vehicle aims to move mainstream truck buyers into the all-electric market faster than other companies.
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Potential buyers clamored to place hundreds of thousands of $100 reservations to get in line and have the option to buy. Ford launched the vehicle in April 2022 amid the Dearborn power outage.
The order triggers a build date and the buyer waits for delivery. These vehicles have now been ordered.
The company actually invites those with reservations to order as they go in waves. A price adjustment will take effect for this next wave.
The good news, Ford said, is that standard range has increased to 240 miles from an EPA-estimated 230 miles.
Also, Pro Trailer Hitch technology that controls steering, throttle and brakes is now available.
“Lightning reservation holders who previously received an invitation to order, but chose to extend their reservation because their vehicle specification was not available, will receive a private offer to use in upcoming waves,” Ford said Tuesday.
People who have already ordered and are waiting for delivery will not be affected by the price changes, said Marin Gjaza, chief customer officer for the Model E.
Ford officially launched its all-electric F-150 in April 2022. Customer deliveries began in May. Ford says more than 4,400 have been sold so far.
More:He’s the 1st owner of a Ford F-150 Lightning: what he’s going to do with it