Although her homeland Ukraine continues to be ravaged by war, the artist known as Floweirdy is creating unexpected beauty for the world.
The Ukrainian talent, whose name is Litovka, partnered with Ukrainian clothing brand Sleeper for its most recent advertising campaign. Skilled at rethinking modern fashion and creating elegiac shoes made with flowers, fruits, vegetables and other unexpected artifacts like lollipops, medical masks, and chestnut shells, she did just that for dreamy images.
As one of more than 7.7 million people who have fled their homes in Ukraine since the Russian invasion began in late February, he said his departure was so hasty that he left an unmade bed and blooming daffodils. on the windowsill. “It’s like something unfinished: an old life forcibly abandoned. These are broken dreams and plans for the day and for life, “she said.
Despite uprooting his life in Ukraine to move to Spain, he said: “My heart is in Ukraine. It is impossible to face it and it is impossible to escape from it ”.
His preference now is to stay indoors while absorbing the pain of his “big home, Ukraine”. After the Russian soldiers invaded her, she was disappointed by her beauty, which “began to seem irrelevant, irrelevant and not very saving”. Dreaming of being able to make magical shoes that “keep every Ukrainian woman and child safe”, Litovka said: “Unfortunately, all I can do is make beautiful shoes.”
Having felt like an artist since she was a child, Litovka said: “I don’t think it’s a job. I love doing it and being inside. It is better to describe it from the outside “.
Resigned as it may seem, the artist explained: “At the same time, I realized that not much remains the same. But the beauty has gone nowhere, even though now I feel like I’m blind. I will try to see it again and create it, even crying “.
Sleeper approached Litovka, who graduated in design from the Faculty of Fine Arts, about the project. Prone to admire the simple things that can elicit a poetic response, the artist said: “Love makes them come to life”. That solar outlook hasn’t been evident in recent months for Litovka, who needed to be influenced to partner with Sleeper.
Inspired and encouraged “to at least try” by her stylist friend Ira Lan, they collaborated with Lan as a stylist, model and muse. Despite being in different countries, they have managed to find inspiration to see and create beauty again.
With the Sleeper campaign, Litovka sought to create safe and beautiful dreams. This called for purple cabbage heads, wildflowers, whipped cream, and other unexpected touches. “Let it be a strange other better world, as the Chinese philosopher Chuang Tzu said, where you are a carefree and wonderful butterfly, who dreams of being you,” she said.
Art is both a watchword and a superpower, “it’s an act of empathy. It unites people and makes them human, unlike war, which divides and dehumanizes. Art and Ukraine will win, “he said.” I don’t think art has to change the way people see the world. I think if people change, they can find happiness and create beauty. “
At the moment, there is no place where it sells ready-to-wear designs. She creates what she likes and art for those who contact her, provided she is inspired by the proposal. Overall, she is mostly inspired by people and likes to see what types of beauty they choose for themselves and understand why they do it. “I like the randomness of moments and images.”
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