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What happens when a graffiti artist runs a hotel? Amour hotel

The fourth edition of Not In Paris has finally arrived. With over 20 brand collaborations and exclusive content, it’s our biggest ever. Explore the series here and buy the collection here.

“I like to create spaces, spaces are art to me,” says André Saraiva, co-founder of Hôtel Amour, via email to Highsnobiety. If you have had the pleasure of entering one of his spaces and experiencing its charm, it will not be a surprise.

The hotel is as much a conceptual playground as it is a place for guests to lay their heads – each bedroom features a wildly different concept (often provided by an artist friend), no two floors with walls of the same color and whenever you are greeted by a piece of decoration (often highly erotic or abstract).

Saraiva is an artist in her own right, she started out as a graffiti artist in the 90’s where she would spray her alter-ego Mr. A all over the city and eventually around the world. The décor of his infamous hotels reflects his street art and subsequent gallery work in many ways: it’s unassuming, experimental, and has a lot of pink.

It’s no coincidence, “I’ve always wanted to live in one of my drawings. Open a door and walk in,” he says.

The hotel satisfies this fantasy to some extent and much of it is decorated with objects from his personal life: inside you can find his works of art that needed a home, the furniture of the Parisian apartment he has sold to move to the hotel and a variety of pieces he picked up in vintage flea markets. It makes it an extremely personal space, which cannot be said of many hotels. He says: “When I’m in Paris I live in a hotel. For me it’s home and I want people to feel the same way.”

This isn’t an approach taken by the typical hotelier, but it’s partly because Saraiva isn’t. The 50-year-old entered the industry without setting up a hotel first, which he believes helped him treat his creation as a blank canvas.

Like all good ideas, the Hôtel Amour was born after a few drinks. During the dinner at Thierry Costes’ house, organized by Rirkrit Tiravanija, the idea of ​​creating a hotel was born. When the topic came up, the room was ablaze with ideas that they discovered could be realized through a hotel that Costes’ uncle had for sale.

Those on the table, full of creatives like Mathias Augustyniak and Michael Amzalag of M / M, artist Philippe Parreno and gallery owner Edouard Merino, have planted the idea of ​​Hotel Amour firmly in Saraiva’s head.

“The next day, I called Thierry Costes to see the hotel. I also called the artists, but once they calmed down, I realized that no one had the time or interest to make a hotel anymore. However, nothing could stop me and Thierry, “he says.

Eventually, restaurateur and friend Emmanuel Delavenne joined the two and they teamed up to buy the dilapidated hotel from Costes’ uncle. Located in the now trendy Pigalle district, it operated as a hotel de passea favorite of neighborhood prostitutes.

“I had just opened the Le Baron nightclub, a place that played the music we wanted. The idea for the hotel was to have a place with the rooms, beds and food we wanted,” says Saraiva. When he first opened the space it was almost an extension of his iconic nightclub, a place where she could offer a bed to the crowd that frequented him.

However, its reputation for throwing the best parties in town has extended to the hotel as well. Her favorite nights are launch parties and dinners with best friend Olivier Zahm, co-owner of Purple magazine. According to Saraiva, “those are legendary”.

Soon the 24-room hotel was almost always fully booked. This required more space provided by the Hôtel Amour Nice and the Hôtel Grand Amour, also resident in Paris.

“The Hôtel Grand Amour is the little sister of the Hôtel Amour, it’s a bit bigger than the first. That’s why we call it grand, but it has kept the same DNA as its big sister. We have more space to integrate a little bit. more than nightlife; a bar and library called a book bar, for music, books and nightlife, “says Saraiva.

Part of the DNA held by the Hôtel Grand Amour is making each room different. Curated by the Franco-Swedish artist or his network of friends, each bedroom is treated as a different space for experimentation.

Across the two hotels, you can find: a bedroom with mirrored disco balls covering the ceiling by French designer Alexandre de Betak, one made by conceptual artist Claude Rutault where you can hang monochromatic paintings around the faded pink room to make it your own , and the late writer and art critic Glenn O’Brien has a room with two Hermes Baby typewriters, one with a French and one American keyboard.

However, it cannot be said that any of these will be there upon check-in, as the space is in a constant state of change.

Speaking of changing rooms all the time, he says “we did it in a very instinctive way, we had no idea, concept or style. It was very free and inspired by our mood. This has become our style, and now with the my partner Emmanuel Delavenne we still keep that very free spirit of decorating and creating things ourselves. “

As part of our fourth multimedia flagship Not In Paris, we joined the hotel for a capsule collection that reflects its bright character. Available for purchase via the Highsnobiety store, check out how the graphic collection looks in the hotel via the editorial above.

Scroll down to shop the entire Highsnobiety x Hôtel Amour collection

Not in Paris 4 slippers
Not In Paris keyring 4
Not in Paris 4 towel
Not in Paris 4 Watershort
Not in Paris 4 Cap
Not In Paris tote bag 4
Not in Paris 4 Bathrobe

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